India’s FemTech Industry Sees Major Move as Sirona’s Founders Reacquire the Brand
In a remarkable turn of events, Deep Bajaj and Mohit Bajaj, the visionary founders of Sirona, are set to bring their pioneering menstrual hygiene brand back under their leadership. The duo, who first launched Sirona in 2014, have been at the forefront of redefining feminine hygiene in India with innovative and problem-solving products, Sirona has become a trailblazer in India’s FemTech ecosystem.
This strategic reacquisition marks a full-circle moment for Sirona, originally completed in October 2024 for ₹450 crore by The Good Glamm Group, has been recalibrated to a deal valued at ₹160-180 crore, reflecting current financial dynamics. The Good Glamm Group, which has faced financial hurdles, including delayed salary payments and leadership exits, made the decision to sell Sirona as part of a broader effort to stabilize its finances.
This transaction is the second major instance of founders reclaiming their business post-acquisition, signaling a broader trend in India’s startup ecosystem. The decision by founders to reacquire Sirona is a testament to their passion for driving forward the brand’s vision and their dedication to addressing the evolving needs of women’s health and hygiene.
As one of the most innovative players in the menstrual hygiene sector, Sirona’s founders are poised to continue their mission of providing accessible and effective solutions to women across India. The reacquisition sets the stage for a new era of growth and product innovation in the FemTech space, reinforcing Sirona’s position as a leading brand in the menstrual care category.
This move further underscores the dynamic and fast-evolving nature of the women’s health consumer landscape in India, as founders take bold steps to ensure their companies thrive amidst changing market conditions.
About Sirona: Founded in 2014, Sirona specializes in menstrual hygiene products and has earned a reputation for its innovative solutions designed to improve women’s hygiene space..With a focus on sustainable, high-quality products, Sirona is committed to transforming the way menstrual hygiene is approached in India and beyond.
For Media Inquiries, please contact: samyuktha@femtechindia.com
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